CLIENT: Super Seven
Β Rebrand & Relaunch
SuperSeven.com brought me on as Creative Director to help them re-imagine their brand to align more closely to the demographic that they were targeting. After spending time doing side-by-side comparisons with competitors we were able to very quickly determine what the shortcomings of the user experience were and put together a strategy and creative direction to take them to the next level!
While steering the creative, I also oversaw the project management &Β directingΒ the visual and creative aspects of a TV advertising campaign for SuperSeven's expansion into the Canadian market.
